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Mazda a lansat noua Axela in Japonia

Acesta este de fapt noua Mazda 3 in Europa. Gama de motorizari este identical cu cea a modelului European. Mai multe in comnunicatul de presa complet: Mazda Launches All-New Axela in Japan Mazda Motor Corporation has announced the sales launch of the all-new Mazda Axela (known overseas as the new Mazda3) in the Japanese market. Mazda’s mainstay model has been fully redesigned and updated with a host of new features, including the i-stop engine stop/start system. Sales commence today at all Mazda, Mazda Anfini and Autozam dealers nationwide. Manufacturers suggested retail prices (including sales tax) for the all-new Mazda Axela range from 1,660,000 to 2,678,000 yen.

The target sales volume in the Japanese market is 2,000 units per month. All-new Mazda Axela Sport 20S (with factory-installed options and i-stop) Since the Mazda Axela first debuted in October 2003 it has become a core model in Mazdas lineup, selling over two million units worldwide and currently comprising over a third of its annual global sales. For the second generation Axela, the development team was determined to once again exceed customer expectations. As a result, the new model inherits and evolves Mazdas highly acclaimed sporty performance and exterior styling. Additionally, it arrives with an outstanding interior with greater quality and functionality, and offers advanced environmental and safety features. All 2.0-liter front-wheel-drive (FWD) models are equipped with i-stop, Mazdas unique engine stop/start system, which uses combustion energy to restart the engine in just 0.35 seconds, about half the time of most other competing systems.

The i-stop system also suppresses noise and vibration as the engine shuts down and restarts, ensuring that drivers experience a natural driving feel with no sense of discomfort. Prices for models with i-stop start from an affordable 1,890,000 yen (including sales tax). The 2.0-liter FWD Axela with i-stop provides 15 percent better fuel economy than the previous model.1 The 1.5-liter Axela models are newly equipped with a continuously variable transmission (CVT). This combination enables a sporty ride and top class fuel economy*2 of 18.4 kilometers per liter. All models in the Axela range qualify as Super-Ultra-Low Emission Vehicles (SU-LEV), achieving exhaust emissions that are at least 75 percent lower than the levels required by the Japanese governments 2005 exhaust emissions standard. Additionally, six of the nine model grades qualify for Japans eco-car incentive program as well as tax reductions of 50 or 75 percent under the governments eco-car tax reduction program. Together with its superb environmental performance, the new Mazda Axela also boasts more spirited driving performance. Mazdas engineers achieved notable weight reduction while efficiently increasing the vehicle’s body rigidity, and reworked the aerodynamics so that the new Axela provides enhanced handling and straight-line stability at high speeds. Drivers can enjoy substantially improved comfort and cabin quietness due to reduced road noise, engine vibration and wind noise. The updated exterior design, which features a new version of Mazdas hallmark five-point grille, carries forward the original models sporty impression and injects an added touch of dynamic and refined styling. Main features of the Mazda Axela 1. Design: Bold and expressive with evolved emotional appeal The design concept for the all-new Mazda Axela was to carry forward the identity and evolve the expressiveness of the Axela model. Progressing the dynamic and sporty impression established by the first generation model, the new Axelas styling is boldly expressive and exciting. 2. Features and functionality: a cabin environment that raises anticipation of the drive ahead and assists the drivers concentration To create a Human-Machine Interface (HMI) that effectively communicates all necessary information to the driver and enables quick and intuitive control, Mazdas engineers adopted a new Zone Layout concept.

The all-new Mazda Axela provides a sporty and functional environment which raises the driver’s anticipation of the ride ahead and enhances concentration. 3. Performance: Deeper connection with the driver, enhanced sporty driving dynamics In order to create a more exhilarating ride, Mazda efficiently increased the rigidity of individual parts and thoroughly reworked the vehicle aerodynamics, resulting in enhanced handling and straight-line stability at high speeds. Additionally, by focusing on evolving the body structure, increasing use of high tensile steel, and improving the aerodynamics, the new Axela offers better fuel economy and a much quieter cabin.

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