Aceasta se datoreaza unor masini extrem de atragatoare care au inceput sa fie admirate si dorite de clienti odata cu inceperea comercializarii miticului 315/1 din anul 1934. Comunicat de presa in Engleza: 75 years of the BMW Roadster. The BMW 315/1 and its Successors.
The style has changed, but not the content: Many German motorists see motoring not just as a comfortable and fast means of transport, but also as a sporting activity. These are people who, once they see an aerodynamic car body with a long and sleek engine compartment, as well as a speedometer extending all the way to 150 km/h, feel that strong yearning for wide open roads simply perfect for driving fast, for Alpine passes just begging to be conquered.
